16% of Americans and 13% of Chinese “browse first in-store” before making any in-store purchases, while 42% of Americans and 46% of Chinese “browse first online” before making any online purchases. On the other hand, 1 in 3 in-store purchases are made after browsing online first.
The majority of the user research is conducting during the design or prototyping phase (76%) and also before beginning any design or development (72%) because that helps UX designers to refine their concepts quickly before investing in the development. In addition, companies did more frequent competitive research to understand customer expectations & benchmarking to measure …
There are 3 main players in the cab-hailing services in the MENA region; Uber, Careem & Allo. By analyzing the call volumes to the car service from the Truecaller users, via the selected countries surveyed, Uber holds the largest share of phone calls with a rate of 58%, followed by Careem with a rate of …
When marketers surveyed about the main challenges holding them back in digital video marketing, most of them referred to the difficulty of measuring ROI (44%), limitation of in-house experts (43%) and the shortage of workers (37%) and budget (34%) as their top challenges. Data were driven from 78 marketing thought leaders from start-ups to Fortune 500 enterprises.
Facebook added enormous monthly users in the first few months of this year. The Facebook daily active users reached 1,284 billion users in the first quarter of 2017 compared to 1,227 billion users in 2016 and this number might hit 2 billion total users in Q2.
Almost all of the Indian smartphone users surveyed use instant messaging on a daily basis. WhatsApp and Facebook Messenger top the messaging apps used in India with rates of 93% & 83% respectively. 74% of the respondents said they use Facebook Messenger for instant messaging or chat each week, while 69% use WhatsApp. In terms …
Retailers are trying to adopt various techniques to serve their business trends as part of this commitment to an easy, fun and valuable experience. 28% of retailers surveyed consider engaging audiences through virtual or augmented reality is the most exciting prospect for 2020. Utilizing artificial intelligence/bots to drive campaigns and experiences ranked at the second …
Email marketing has great benefits for marketers, 23% of marketers surveyed assume that generating more leads is the biggest benefit from the email marketing, followed by a rate of 19% goes to improving sales and 17% improving conversation rates.
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