Retailers are trying to adopt various techniques to serve their business trends as part of this commitment to an easy, fun and valuable experience. 28% of retailers surveyed consider engaging audiences through virtual or augmented reality is the most exciting prospect for 2020.
Utilizing artificial intelligence/bots to drive campaigns and experiences ranked at the second with a rate of 24%, followed by enhanced payment technologies e.g. mobile wallets, e-receipts.
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019