Augmented Reality Is the Most Exciting Prospect for Audience Engagement

Digital Marketing Statistics & Metrics

VR or AR Tops the Most Exciting Prospect for Audience Engagement for 2020 | Adobe

E-Commerce | Global

Retailers are trying to adopt various techniques to serve their business trends as part of this commitment to an easy, fun and valuable experience. 28% of retailers surveyed consider engaging audiences through virtual or augmented reality is the most exciting prospect for 2020.

Utilizing artificial intelligence/bots to drive campaigns and experiences ranked at the second with a rate of 24%, followed by enhanced payment technologies e.g. mobile wallets, e-receipts.

Adobe Inc.

Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.

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