Digital Marketing Statistics & Metrics

WhatsApp Leads the IP-Based Communications Market in India, 2016 | GSMA

Uncategorized | India

Almost all of the Indian smartphone users surveyed use instant messaging on a daily basis.

  • WhatsApp and Facebook Messenger top the messaging apps used in India with rates of 93% & 83% respectively.
  • 74% of the respondents said they use Facebook Messenger for instant messaging or chat each week, while 69% use WhatsApp.
  • In terms of creating groups, WhatsApp holds the highest rate of usage (73%).
  • On the other hands, Skype leads other apps in making video calls.

WhatsApp Leads the IP-Based Communications Market in India, 2016 | GSMA 1 | Digital Marketing Community

GSMA Intelligence

The GSM Association is a trade body that represents the interests of mobile network operators worldwide. Approximately 800 mobile operators are full GSMA members and a further 300 companies in the broader mobile ecosystem are associate members. As part of GSMA, GSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts, and publisher of authoritative industry reports and research. The company's data covers every operator group, network and MVNO in every country worldwide and is considered the most accurate and complete set of industry metrics.
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