With the breaking news about Amazon-Souq deal, The Middle East e-commerce market proved its vitality and the potential opportunities it may bring. The Recent survey revealed that about 81% of the Middle Eastern internet users might be visiting online retail sites, however, those who actually bought products are then only about 52%. In terms of the actual online purchasing; the Middle …
The US e-commerce market continues to grow at a slight rate year-over-year as consumers take advantage of various channels for online orders across product categories. According to the US Department of Commerce, the US e-commerce sales reached 8.4% of the total retail, which totaled $101 billion in Q3 2016.
Among KSA & UAE Millennials, electronics and clothing are the top online categories that online shoppers are shopping for in the second quarter of 2016. The smartphone is a key device used in UAE by Millennials for shopping online. The average spend on the last visit in KSA totaled $2264 million, and that is more …
Most of the online purchases in the Middle East and Africa are made on computers. UAE achieved the highest rate of using devices for purchasing cross-border, such as smart TV and feature phone, followed by Nigeria and Egypt. UAE also achieved the highest use of smartphones use for cross-border purchasing, followed by Egypt with a …
US e-commerce has been growing rapidly, and it’s expected to reach $327 billion by 2016, after $202 billion in 2011. On the other hand, 44% of total retail sales, which equivalent $1,660 billion will be impacted by the web in 2016, with a rate of 9% CAGR from 2011 till 2016. That means there’s a huge …
Clothing or apparel, footwear and accessories come at the top preference categories for cross-border purchase with a rate of 46%, followed by electronics such as computers, tablets, and mobiles with a rate of 29%, then travel and transportation with a rate of 25%.
More than 75% of the Middle Eastern online shoppers prefer online large global stores such as Amazon or eBay when they purchase Cross-Border, while almost half of them doesn’t care about if the online retailer is based overseas or not. In Africa, there is a convergence between online shoppers who prefer large global stores and …
Generally, the greatest challenge that may face marketers is to know customers needs, wants, and attitudes, then to increase the visibility over competitors. For retail and e-commerce marketers in North Africa, the greatest challenge that faces them is the Lack of budget, unlike South American countries lack of budget doesn’t represent any problem for them. For …
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