Digital Marketing Statistics & Metrics

81% of Middle Eastern Internet Users Visited an Online Retail Site or Store in March 2017 | GlobalWebIndex

E-Commerce & Retail | Middle East

With the breaking news about Amazon-Souq deal, The Middle East e-commerce market proved its vitality and the potential opportunities it may bring. The Recent survey revealed that about 81% of the Middle Eastern internet users might be visiting online retail sites, however, those who actually bought products are then only about 52%.

In terms of the actual online purchasing; the Middle East lags behind all other regions that are led by Asia Pacific with about 81% of users had purchased a product online in March 2017, followed by Europe & North America (73%), then Latin America (65%).

The Middle East in the Context of Global E-Commerce Landscape

Global web index indicator edited


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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