Social media is rapidly increasing as an effective factor in the purchasing decision especially on Millennials as 49% of US Millennials indicated. As Millennials do more researching & purchasing via smartphones – making it a way of their life – 83% of them have searched for products on a mobile device prior to store visit and about 82% have …
74% of US online shoppers cited that shipping fees are an important factor during the product search and selection process, with over than half of shoppers, abandoned their carts when realized that the total purchase – including the shipping cost – became more than what they expected. 44% of US online shoppers agree for slow transit …
63% of US shoppers said that they’ll write product reviews. Among those, 73% said that they were more likely to do so when they were satisfied. It means that highly satisfied customers are more likely to write reviews rather than when the experience was negative. But when consumers write negative reviews, more than half (57%) …
In 2017, holiday shopping season estimates with more than $1 trillion and more than one-quarter of annual US retail sales. It’s important to mention that, online shopping is winning by outperforming in-store venues thanks to the ease of searching for products/services, the high quality/trusted and the variety of products/styles available in retail stores. In terms …
Almost half of the shoppers in South Africa have shopped online. Convenience and price remain the primary benefits and motivations of shopping online. That’s why 55% of online shopper respondents use price comparison sites to compare prices before buying but in contrast, there is 36% who don’t use such sites.
Younger shoppers – who aged 18-24 years in the UAE, Egypt and KSA are much more likely to shop online monthly than elder ones (55+) with a rate of 36% vs. 13%. There are some factors that motivate shoppers in the countries surveyed to shop online. Lower pricing, product selection and online buying convenience are …
The vast majority of all Gen Zers smartphone users in the US are using iOS and Android operating systems. They are almost equally with a rate of 42.3% for iOS and 41.3% for Android. Gen Zers females are much more preferable to iOS than Android – 46.2% iOS vs. 38.8% -, while Gen Zers males prefer the …
In 2016, there were 2.3 billion smartphone users globally which equal 31% of the total population. At the end of 2016, 2.8 billion smartphones were in use in addition to 260 million tablets. Samsung is the leading smartphone manufacturer with 859 million of all smartphones in use globally with a rate of 31%. Apple ranked …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
