Using Price Comparison Sites in South Africa in 2017 | Effective Measure

Digital Marketing Statistics & Metrics

55% of Online Shoppers in South Africa Use Price Comparison Sites, 2017 | Effective Measure

E-Commerce & Retail | South Africa

Almost half of the shoppers in South Africa have shopped online. Convenience and price remain the primary benefits and motivations of shopping online. That’s why 55% of online shopper respondents use price comparison sites to compare prices before buying but in contrast, there is 36% who don’t use such sites.

55% of Online Shopper in South Africa Use Price Comparison Sites, 2017 | Effective Measure

Graph Shows the Use of Price Comparison Sites in South Africa, 2017


Market Research

Narratiive, previously known as Effective Measure, is the leading and most trusted audience measurement platform in the MENA region and South Africa. Narratiive helps market leaders to build their sales story, respond to RFPs and win more advertising revenue.Narratiive also offers combining deep expertise in machine learning & AI modeling with a wide range of partner datasets, providing the market with a comprehensive, single view of user behavior across websites, apps, connected TV & email campaigns.

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