More than the half of B2S Shoppers (57.1%) plan to shop mostly at department stores, followed by discount stores (54.1%), clothing stores (46%) and online (45.5%). Electronic stores (24.6%), resale shops (9.1%) and drug stores (11.1%) appeared in the B2S shoppers shopping plan but with fewer ratios.
67% of Americans get at least some of their news on social media. Here are some of their demographics according to each social media platform: Females are more likely to depend on Facebook, Snapchat and Instagram to get news than males. Males depend more on LinkedIn, YouTube and Twitter respectively for the same purpose. The younger generation …
The good news is that retailers can use several strategies and methods to influence the consumer purchasing decisions. This survey observed that something convinced 90% of Christmas shoppers to make a purchase that they may have been hesitant about either in-store or online. “Offer of free shipping” was the main convincing factor for 64% of the …
63% of white-collar respondents in the EMEA region – who surveyed – would prefer to be contacted by brands via email. They would prefer also that marketing emails were less about promotions and provided more information. In terms of the most annoying thing when receiving an email offer from marketers, getting emailed too often by the …
Smartphone dominates the usage of other popular devices – such as computers/laptops and tablets – with a rate of 55%. That led to an increase in the use of mobile apps. 28% of mobile users in the US use mobile apps for banking, while 25% use them for travel. On the other side, social media is …
Searching for information, purchase a product/service and booking service are more likely to be done on mobile web with rates of 76%, 47% & 45% respectively. On the other side, playing mobile games, contacting with others and listening to music are more likely to be done via mobile apps with rates of 83%, 75% & …
The total of planned spending in the next Halloween in the US is estimated to reach $9.1 billion, up from the last year’s $8.4 billion. Costumes will make up the largest share of spending ($3.4 billion). $86.13 is the expected average of Halloween spending per households. It worth to be mentioned that men plan to spend nearly $20 more – on average – than women …
Almost all of Americans with internet access (96%) have made an online purchase at some point in their lives and 80% have done so in the month previous the survey. In terms of demographic, American men and women shop rather similarly across all channels, but women are more likely than men to shop online (49% …
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