Smartphone dominates the usage of other popular devices – such as computers/laptops and tablets – with a rate of 55%. That led to an increase in the use of mobile apps. 28% of mobile users in the US use mobile apps for banking, while 25% use them for travel.
On the other side, social media is the mobile app category that mobile users in the US spend the most time on with a rate of 31.9%, narrowly edging out gaming with a rate of 29.5%. Shopping apps ranked the third with 20%, followed by fitness apps which used mostly by 19% of all respondents.
Women are much more likely than men to spend time on social media (37.4% vs. 27.4%), while men are more likely than women to spend time on mobile gaming (32.5% vs. 26%).
Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.