Digital Marketing Statistics & Metrics

$9.1 Billion Is the US Halloween Spending That Expected to Reach in 2017 | NRF

E-Commerce & Retail | USA

The total of planned spending in the next Halloween in the US is estimated to reach $9.1 billion, up from the last year’s $8.4 billion. Costumes will make up the largest share of spending ($3.4 billion). $86.13 is the expected average of Halloween spending per households.

It worth to be mentioned that men plan to spend nearly $20 more – on average – than women ($96 vs. $77).

Total Expected Spending in Halloween

Total Expected Spending in US Halloween, 2017.


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.


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