Digital Marketing Statistics & Metrics

Searching for Info. & Purchasing Dominates All the Mobile Web Functions Globally, 2017 | iab

Uncategorized | Global

Searching for information, purchase a product/service and booking service are more likely to be done on mobile web with rates of 76%, 47% & 45% respectively.

On the other side, playing mobile games, contacting with others and listening to music are more likely to be done via mobile apps with rates of 83%, 75% & 73% respectively.

Mobile apps also are the most preferred choice for communications with a rate of 81% for instant messaging & 69% for making calls.

Searching for Info. & Purchasing Dominate All Mobile Web Functions Globally, 2017 | iab

Graph Shows the Top Mobile Web & Mobile App Functions in 2017 Brought by iab.


The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, IAB accounts for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.

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