Social media sites are good assistants for more than a quarter of back-to-school shoppers in the US. 27% planned to use social media sites to aid them in their back to school (BTS/B2S) shopping. Three-quarters of them assumed they use social media sites mainly to view ads or promotions. Receiving coupons ranked the second of social …
Surprisingly, digital media channels such as Facebook (29%), email advertisements (24%), retailer apps (17%) and Pinterest (17%) played a smaller role in gifting inspiration for the Christmas shoppers, while 43% of shoppers are more taken by the TV. But these channels didn’t have the same effect on all demographics, 47% of Millennials were mostly influenced …
Mobile penetration in Egypt increased by an annual change rate of 4.28% to reach 111.61% at the end of January-March 2017, compared to 107.33% at the end of January-March 2016. On the other hand, fixed line penetration totaled with 7.23% by the end of the same quarter of 2017.
Internet users in Bahrain estimated with 93% of all inhabitants there, based on the 2015 study. At the end of Q3 2016, there were nearly 2.3 million broadband subscriptions compared to 1.94 million at the end of the previous year 2015 (19% growth), representing a broadband penetration of 164%. There were also about 2.8 million …
Online gamers in India spend 33% of their time on online gaming which equals 800 MB per month of data consumption. This is followed by 16% of their spent time on chatting & voice over IP (VoIP), 15% spent on online browsing and 11% spent on other activities such as app store browsing, news, downloader, mobile …
Half of the moms in the US who surveyed reported that their households planned to spend more on back to school (BTS/B2S) shopping in 2017, compared to 44% in 2016. Basic school, clothes and footwear supplies are most likely to be purchased for the upcoming new school year with rates 98%, 97% & 95% respectively …
Around two-thirds of Gen Zers online purchasing processes were done by using a mobile device – during the month previous to the report -, while 47% were done via PCs/laptops and 15% were done via tablets. That means the m-commerce must be at the top of priority pyramid of marketers.
Spam calls in the US have risen in the second quarter of 2017 to reach 20.7 calls per user per month – from 18.8 spam calls 2 months before – making the United States on the 2nd line to be one of the world’s most spam-call plagued country. Spam calls in the US are dominated …
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