Most Purchased Categories for Back-to-School Shopping Season in USA

Digital Marketing Statistics & Metrics

School Supplies Are the Most Expected to Be Purchased for the New School Year in US, 2017 | Field Agent

E-Commerce & Retail | USA

Half of the moms in the US who surveyed reported that their households planned to spend more on back to school (BTS/B2S) shopping in 2017, compared to 44% in 2016.

Basic school, clothes and footwear supplies are most likely to be purchased for the upcoming new school year with rates 98%, 97% & 95% respectively with slight increases in ratios over the last year. On the other side, only 43% of moms said they will purchase medications/vitamins.

School Supplies Are the Most Expected to Be Purchased for the New School Year, 2017 Field Agent

School Supplies Are the Most Expected to Be Purchased for the 2017 School Year in theĀ USA.

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With a global network of more than 1 million Agents in 7 countries, Field Agent provides cohesive auditing and research solutions from around the world. Field Agent offers location-based information and insights to link companies with their distant operations and customers.Field Agent gathers data and insights from consumers around the world and blazes the trail for researchers and operators with best practices in the industry. It's clients range from Fortune 100 companies to local businesses, all of who need fast, accurate, real-time information.
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