Facebook Influenced Gifting Inspiration of Millennials Christmas Shoppers

Digital Marketing Statistics & Metrics

47% of Millennials Christmas Shoppers Are Influenced by Facebook for Gifting Inspiration, 2017 | NRF

E-Commerce & Retail | Global

Surprisingly, digital media channels such as Facebook (29%), email advertisements (24%), retailer apps (17%) and Pinterest (17%) played a smaller role in gifting inspiration for the Christmas shoppers, while 43% of shoppers are more taken by the TV.

But these channels didn’t have the same effect on all demographics, 47% of Millennials were mostly influenced by the Facebook with the same power of the TV, while Gen Z was more inspired by the TV (46%) & Instagram (44%).

It worth to say that the older ages are less inspired by the digital channels, Gen X inspired more with the TV (44%), Facebook (31%), also the Boomers are inspired more by the TV (41%), Facebook (15%).

Digital Channels Usage for Holiday Gifting Inspiration Across All Demographics.


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.

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