Digital Marketing Statistics & Metrics

27% of Back to School Shoppers in US Use Social Media to Assist Them in Their Shopping, 2017 | Deloitte

E-Commerce & Retail | USA

Social media sites are good assistants for more than a quarter of back-to-school shoppers in the US. 27% planned to use social media sites to aid them in their back to school (BTS/B2S) shopping.

Three-quarters of them assumed they use social media sites mainly to view ads or promotions. Receiving coupons ranked the second of social media uses with a rate of 64%, followed by browsing products (43%) and reading reviews or recommendations (40%).

27% of Back-to-School Shoppers in US Use Social Media to Assist Them in B2S Shopping, 2017 Deloitte

Uses of Social Media Sites for B2S Shoppers in the US in 2017 Based on Deloitte


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