Digital Marketing Statistics & Metrics

In a way to rank the most 8 downloaded and most deleted apps used by smartphone users nationwide, social media apps grabbed the top level of downloaded apps and they ranked the 7th most deleted apps. This is followed by email/communication apps which are the second most downloaded apps and the lowest deleted apps. It …

72% of moms in the US planned to purchase school supplies online for 2017-16, compared to 64% than the last season. Among all online retailers in the US, 75% of back to school (BTS/B2S) moms planned to purchase their school supplies from Amazon, 40% will do so from Walmart and 25% from Target.

Among the top 20 countries affected by spam calls, Egypt ranked the tenth place with an average of 9.9 spam calls per user per month. On another rank, Egypt is the country that receiving the highest rate of scam calls – which seeks to steal the recipient’s money or personal information – (99% of all …

The undecided B2S shoppers – the shoppers who didn’t decide to buy their back to school purchases in-store or online – are estimated with an average of one-fifth of all survey respondents. Here are some of their main characteristics: 68% of them are more likely to purchase online retailers in case of offering a free shipping. …

63% of back-to-school shoppers in the USA claimed that they will spend more than $100 per person on the school supplies, while 33% will spend over $250. As a result, 81% of retailers planned to offer more deals on back-to-school in 2017 than 2016. So, it’s very critical and important to know that “percent off” is the …

43% of smartphone users surveyed indicated that they delete apps to free up more space on their phones, while 29% do so to reduce clutter. Another 26% delete apps because of dull or they became in no need of it. Only 3% of respondents delete apps because they’re worried about the app would track them …

Online gamers in India who aged below 24 years have an average of 5 games on their mobile phones. Action games are played by nearly half of them. Online gamers who are older (25-34 years) have an average of 4 games on their mobile phones and more than 50% of them prefers to play puzzle …

The average spam calls per user/month are 8.9 in the United Kingdom which has a variety of spam call categories. Telemarketing leading with a rate of 31% of all spam calls, followed by insurance calls with a rate of 23% and the nuisance with 14%.