75% of BTS Shoppers in US Purchase School Supplies From Amazon

Digital Marketing Statistics & Metrics

Three-Quarter of Back to School Shoppers in US Purchase School Supplies From Amazon, 2017 | Field Agent

E-Commerce & Retail | USA

72% of moms in the US planned to purchase school supplies online for 2017-16, compared to 64% than the last season.

Among all online retailers in the US, 75% of back to school (BTS/B2S) moms planned to purchase their school supplies from Amazon, 40% will do so from Walmart and 25% from Target.

Three-Quarter of Back to School Shoppers in US Purchase School Supplies From Amazon, 2017 | Field Agent

Graph Shows the Top Online Retailers BTS Moms in the US Planned to Purchase From in 2017

Field Agent

Market Research

With a global network of more than 1 million Agents in 7 countries, Field Agent provides cohesive auditing and research solutions from around the world. Field Agent offers location-based information and insights to link companies with their distant operations and customers.Field Agent gathers data and insights from consumers around the world and blazes the trail for researchers and operators with best practices in the industry. It's clients range from Fortune 100 companies to local businesses, all of who need fast, accurate, real-time information.
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