Why People Stop Using or Deleting Apps | Reasons for Abandoning Apps

Digital Marketing Statistics & Metrics

People Stop Using Apps When They Aren’t Useful or Overload the Memory, 2016 | Think With Google


The reasons that make users in the US stop using their downloaded apps divided to personal reasons & app-related reasons: Lack of need for the app anymore (55%) and its need to emptying space (53%) come at the top personal reasons.

In terms of app-related reasons for abandonment, taking up a lot of memory (46%) and having technical problems (39%) are the top reasons for apps abandonment.

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