Digital Marketing Statistics & Metrics

90% of IT Decision-Makers in the US Have a Mobile Website Suitable for Smartphones & Tablets, 2017 | Adobe

Digital Marketing | USA

69% of decision-makers in the US increased their budget for mobile websites in 2017 in a way to provide the best mobile consumer experience. So, IT and marketing decision-makers in the US emphasized to build a strong foundation for content that can scale to meet the needs of different engines or for both smartphones and tablets.

9 out of 10 of IT decision-makers indicated that they currently have a mobile website that is suitable for both smartphones and tablets, compared to 81% of marketing decision-makers. 78% of IT decision-makers said that they’ve designed a website specifically for smartphones, compared to 74% of marketing decision makers.

US organizations that have a website suitable for smartphones & tablets

A Graph Shows the Percentages of Organizations in the US That Have a Mobile Website in 2017.

Adobe Inc.

Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.

    Subscribe for our newsletter!