Digital Marketing Statistics & Metrics

Preferred Devices for Online Purchasing in GCC in 2016 | Effective Measure

E-Commerce & Retail | GCC

61% of GCC internet users surveyed use mobile to browse and search before making an online purchase. Only 53% of them purchase and checkout via mobile. 19% use laptop or desktop to browse and search, but 22% purchase via such devices.

Preferred Devices for Online Purchasing in GCC Q4 2016_Effective Measure

A Figure Shows The Preferred Devices For Purchasing and Browsing.


Market Research

Narratiive, previously known as Effective Measure, is the leading and most trusted audience measurement platform in the MENA region and South Africa. Narratiive helps market leaders to build their sales story, respond to RFPs and win more advertising revenue.Narratiive also offers combining deep expertise in machine learning & AI modeling with a wide range of partner datasets, providing the market with a comprehensive, single view of user behavior across websites, apps, connected TV & email campaigns.

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