How do modern-day marketers effectively engage and motivate their audience in a crowded digital landscape, It turns out that the answer might be a powerful, simple communication strategy that’s been around for centuries. This communication method may have changed names over the years.
The customer reach is the potential number of customers your business can reach through any marketing channel or campaign. For instance, when brands use a TV commercial to market their business, the marketing reach is the number of people who will see the advert. For optimum growth of customer base, brands need to keep increasing their customer reach. Poor marketing causes death for a lot of startups that don’t take care enough of their marketing activities. Having poor customer reach is a key characteristic of poor marketing and could lead to losses and the eventual failure of the business.
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