Researching Audience Techniques for Content Marketing Purposes, 2019

Digital Marketing Statistics & Metrics

B2C Marketers Techniques of Researching Targeted Audience For Content Marketing Purposes, 2019

Digital Marketing | Global

Content marketing is a marketing technique which involves creating and spreading contents valuable from the point of view of recipients of the content, aimed at drawing attention and thus engaging a community gathered around a particular target group, this content is what users want to read, learn about, watch or experience, from the perspective of business, content is important information presented on a website, in an application or by means of other available channels of digital presentation, which have the mission of communicating and generating leads.

Take a glance at the used techniques by B2C marketers of researching their targeted audience for content marketing purposes, 2019:

  • Social media listening is ranked as the most used technique by B2C marketers in researching their targeted audience for content marketing purposes with a rate of 70%.
  • Website analytics is ranked as the second most used technique in researching with a rate of 69%.
  • Keyword research comes at next as a used technique by B2C marketers in researching audience for content marketing purposes with a rate of 64%.
  • Database analysis also listed as a used technique in researching targeted audience for content marketing purposes with a rate of 53%.
B2C Marketers Researching Audience Techniques For Content Marketing Purposes 2019

A Graph Shows The Researching Audience For Content Marketing Purposes Techniques, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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