Content marketing is a marketing technique which involves creating and spreading contents valuable from the point of view of recipients of the content, aimed at drawing attention and thus engaging a community gathered around a particular target group, this content is what users want to read, learn about, watch or experience, from the perspective of business, content is important information presented on a website, in an application or by means of other available channels of digital presentation, which have the mission of communicating and generating leads.

Take a glance at the used techniques by B2C marketers of researching their targeted audience for content marketing purposes, 2019:

• Social media listening is ranked as the most used technique by B2C marketers in researching their targeted audience for content marketing purposes with a rate of 70%.
• Website analytics is ranked as the second most used technique in researching with a rate of 69%.
• Keyword research comes at next as a used technique by B2C marketers in researching audience for content marketing purposes with a rate of 64%.
• Database analysis also listed as a used technique in researching targeted audience for content marketing purposes with a rate of 53%.

A Graph Shows The Researching Audience For Content Marketing Purposes Techniques, 2019.