Digital Marketing Statistics & Metrics

52% of Retailers Are Improving Their Mobile Web Checkout to Increase Their Sales Revenue in 2018 | RetailMeNot

E-Commerce & Retail | Global

Marketers have shifted their mobile team away from e-commerce to digital marketing, due to the increased opportunities of having the mobile marketing impact on all digital and in-store channels. Based on survey results, mobile will be a key area for retailers looking to positively affect sales growth and offer consumers the smartphone shopping experience that they are seeking for.

Take a glance at the tactics that retailers are planning to implement in 2018 to increase their sales revenue:

  • 52% of surveyed marketers mentioned that their companies are planning to improve their mobile web checkout to boost their sales growth.
  • 51% reported that they are planning to offer discounts exclusively for their mobile app users & loyalty programs to consumers as a tactic to improve their sales income.
  • 49% of marketers indicated that their companies will implement the buy online, pick up in store tactic to increase their sales revenue.
  • 40% of surveyed marketers mentioned that their companies are planning to provide a chatbot/messenger in 2018 to raise their sales growth.
Top Retail Tactics That Positively Affect Sales Growth Rate in 2018.

A Graph Shows Companies Plans to Implement That Affect Sales Growth In 2018.

RetailMeNot Inc.

Founded in 2009, RetailMeNot is the ultimate destination for saving money when shopping. It's a leading savings destination that influences purchase decisions through the power of savings. With thousands of coupons, deals, cash back offers and discount gift cards, it’s easy for people, use RetailMeNot, to save at all their favorite stores and restaurants. The company drives growth for more than 70,000 brands internationally. RetailMeNot delivers innovative promotional media solutions including mobile coupons & codes, cash back offers, discount gift cards and browser extensions, to help its brand partners achieve their goals.
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