Digital Marketing Statistics & Metrics

Internet Users Most Popular Second Screening Activities, 2019

Consumer Behavior | Global

A second screen is an activity of using a computing device -regularly a mobile device-, such as a smartphone or tablet to provide an enhanced viewing experience for content on another device, such as a television. The term regularly refers to the use of such devices to provide interactive features during broadcast content, such as a television program, especially social media postings on social networking platforms, such as Facebook and Twitter. This type of technology is designed to keep an audience engaged in whatever they are involved in. The use of a second screen supports social television and generates an online conversation around the specific content.

Take a look at Internet users most popular second screening behaviors/activities, 2019:

  • Using social media is ranked as the top second screening activity by surveyed Internet users with a rate of 63%.
  • Chatting or messaging with friends is ranked as the second favorite activity for second screening by surveyed Internet users with a rate of 60%.
  • Reading emails also listed as a popular second-screen activity by surveyed Internet users with a rate of 45%.
  • Playing games is ranked also as a popular activity when Internet users are second screening with a rate of 38%.
Second Screening Activities 2019

A Graph Showing Internet Users Second Screening Behaviors/Activities, 2019.

GlobalWebIndex

Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.
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