Managing and protecting online privacy has become an essential part of everyday life, people spend a growing amount of their time online, leaving more and more of their personal information online. Information sharing is classified by the type of information to be shared online. As companies collect, use, and share personal information that is available online, people often lose control over their personal data. As a result, people are concerned about their online privacy, worry about possible misuse of their personal information, and express the desire to have more control over their personal information online.
Take a glance at the internet user’s motivation factors of sharing their personal data with a companies online: