Digital Marketing Statistics & Metrics

Top Social Video Viewers Brand Interactions, 2019

Consumer Behavior | Global

Today billions of people use social media platforms, and as these numbers continue to rise, companies increasingly rely on social channels to effectively reach their audiences, video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates, and the mere mention of the word “video” in an email subject line increases open rates. Video can be a versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, or products and services. The goal of brand videos is to build awareness around the company and to intrigue and attract the target audience.

Take a glance at the social video viewers brand interactions, 2019:

  • Asking a question to brands on social networks is the most brand interaction had by surveyed social video viewers with a rate of 17%.
  • Playing a branded game is ranked as the second brand interaction had by surveyed social video viewers with a rate of 16%.
  • Uploading a photo or a video to brands social network page comes next as a brand interaction had by surveyed social video viewers with a rate of 14%.
Top Social Video Viewers Brand Interactions, 2019 1 | Digital Marketing Community

A Graph Shows The Social Video Viewers Brand Interactions Done in a Typical Month, 2019.

GlobalWebIndex

Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.
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