They are a premier production company based out of New York and Los Angeles. Over the years they have partnered with brands and advertising agencies to produce content for TV and social media. Little know secret: while working with international brands and agencies, the time-difference transforms all of them into non-threatening, highly-caffeinated midnight owls. So …
Recently, Snapchat decided to help out its users and provided the new “Snapchat video conversion tool” for them, which was back in April when the feature was first launched within Snap Ads Manager. Businesses can use the feature to convert their normal, horizontally-aligned video content into vertical format clips for Snapchat. More About Snapchat Video …
Today billions of people use social media platforms, and as these numbers continue to rise, companies increasingly rely on social channels to effectively reach their audiences, video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates, and the mere mention of the word “video” in an email …
Video offers an extremely rich, engaging, and stimulating experience for viewers. With the increased availability of bandwidth and improvements in video technology, people have started watching and sharing videos on a scale never seen before. From music videos to funny clips of animals to reviews, how-to videos, exciting commercials, and movie trailers, users are turning …
Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels, live streaming encourages more audience engagement and retains viewers as the prerecorded video or even much more. As consumers are savvier with their purchases, they are spending a good chunk of time to decide to buy a particular product …
Video content is a necessary part of the digital marketing mix, videos are powerful because they can have a strong emotional effect on viewers. It’s no secret that funny, shocking, amazing, and inspirational videos do particularly well online. Video is the ideal tool for experiential marketing giving viewers the chance to experience something alongside the …
Facebook and YouTube dominate this landscape, as the notable majorities of the Internet users are using each of these sites. At the same time, the video-sharing site YouTube which contains a variety of social functions, even if it is not a traditional social media platform it is now used by almost all of the social video viewers. Take …
The ideal length of a video is much disputed and varies for each platform and the results you’re looking to achieve. Here we look at the top platforms for sharing video and the optimum lengths to get the content message seen. Facebook is one of the largest content-sharing platforms that allow uploading videos up to …