Digital Marketing Statistics & Metrics

Top Social Video Viewers Product Research Channels, 2019

Consumer Behavior | Global

Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels, live streaming encourages more audience engagement and retains viewers as the prerecorded video or even much more. As consumers are savvier with their purchases, they are spending a good chunk of time to decide to buy a particular product researching the best deal that they can find for the product that suits their needs, social media marketing plays a significant role in modern marketing. Marketers need cross-cultural data in order to design their marketing strategies.

Top Social video viewers product research channels, 2019:

  • Social networks are ranked as the main channel used for product research by surveyed social video viewers with a rate of 52%.
  • Vlogs are ranked as the second product research channel used by surveyed social video viewers with a rate of 16%.
  • Micro-blogs and online pinboards also listed as product research channels used by surveyed social video viewers with a rate of 11%.
Product Research Channels 2019

A Figure Shows The Social Viewers Top Product Research Channels, 2019.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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