Video offers an extremely rich, engaging, and stimulating experience for viewers. With the increased availability of bandwidth and improvements in video technology, people have started watching and sharing videos on a scale never seen before. From music videos to funny clips of animals to reviews, how-to videos, exciting commercials, and movie trailers, users are turning to video for entertainment, information, and education with more and more users using search engines to find video content, understanding how to create and optimize videos for search is an important part of any digital strategy. Brands are using video-sharing platforms to connect with their customers, who are increasingly interacting with brands by creating opinion videos, parodies, and responses. Individuals have the power to market themselves, their ideas, who they are and what they do. Video content helps in connecting with the audience and creating an experience and encouraging engagement.