Digital Marketing Statistics & Metrics

The State of Mobile Executive Summary, 2019

Uncategorized | Global

Human behavior analysis through smartphone devices has been an active field for more than a decade and there are still a lot of key aspects to be addressed with the emergence of smartphones, mobile devices turned into small personal computers, used for all kinds of applications, ranging from communication devices such as (email, text messaging, and call functionality) to entertainment applications such as music and games. Nowadays, smartphones capability have increased significantly. A smartphone has equipped with a high processor, bigger memory, bigger storage and etc. With this equipment, smartphones have the capability to run complex applications. Many sensors also have embedded on the smartphone.

Take a glance at the state of the mobile executive summary in 2018:

  • The worldwide downloads in 2018 are 194 billion.
  • The worldwide app store consumer spending is $101 billion.
  • 3 hours per day is the spent rate of mobile usage by the average user.
  • A higher average of Initial public offering (IPO) valuation for companies with mobile as a core focus with a rate of 360%.
  • Higher engagement in non-gaming applications for gen z vs. older demographics with a rate of 30%.
The State of Mobile 2019 Executive Summary

A Graph ShowsThe State of Mobile Executive Summary, 2018.

App Annie

App Annie is a privately held global company of more than 300+ employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. The company is backed by leading venture investors including eVentures, Greycroft Partners, IDG Capital Partners, Infinity Venture Partners, Institutional Venture Partners and Sequoia Capital with $94 million raised to-date. App Annie is a decision­-making platform for the mobile app economy. App Annie combines the analytics of one’s own apps with a granular understanding of the competition and market to provide a unique 360­-degree view of one’s mobile business.
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