Digital Marketing Statistics & Metrics

57% Consider Extending the Reach of the Content as a Benefit of Using a Strategic Content Management, 2018 | CMI

Digital Marketing | North America

The volume of information being published on intranet, extranet and internet websites continues to grow at a rapid pace. Therefore, website content management is emerging as a mission-critical business problem that must be resolved and where controlling complexity is the key.

Take a glance at the benefits of using a strategic approach to manage content:

Extending the reach of the content is ranked as the first benefit of using a content management strategy with a rate of 57%, while 50% reported that improving the ability to provide the right content to the right person at the right time is an advantage of using a strategic approach in managing their content. Then comes at next 48% who indicated that it is easier to repurpose and reuse content due to their content managing strategy.

Top 5 Benefits of Using Strategic Approach in Managing Content, 2018.

A Graph Shows The Benefits of using a Strategic Approach in Manage Content, 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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