The volume of information being published on intranet, extranet and internet websites continues to grow at a rapid pace. Therefore, website content management is emerging as a mission-critical business problem that must be resolved and where controlling complexity is the key.
Take a glance at the benefits of using a strategic approach to manage content:
Extending the reach of the content is ranked as the first benefit of using a content management strategy with a rate of 57%, while 50% reported that improving the ability to provide the right content to the right person at the right time is an advantage of using a strategic approach in managing their content. Then comes at next 48% who indicated that it is easier to repurpose and reuse content due to their content managing strategy.