The landscape of online advertising is rapidly changing. New technologies have emerged that are not only disrupting traditional online advertising but changing the way in which consumers engage with advertising content. Advertisers expect these technologies will capture more of their audiences’ personal and professional hours.
These technologies are already in our homes such as smart TVs, voice-activated digital assistants and wearable devices present advertisers with exciting opportunities to reach audiences in new ways.
Take a glance at the advertiser’s usage of the new technologies in advertising: