Digital Marketing Statistics & Metrics

The Top Online Activities That Users Prefer to Use Their Smartphones Instead of Their PCs/laptops to Get These Activities Done, 2019

Consumer Behavior | Africa

Nowadays mobile devices have become the most important tool in people’s daily life for communication. Older generation mobile phones did not offer many capabilities to the user more than passive communications, smartphones then came into play and increasingly provided intelligent assistance to the user in their everyday activities. In addition to the mobile operating system with computing ability and interconnectivity, application programming interfaces (API) for running third-party tools and applications, smartphones have features such as cameras, GPS and web browsers.

There are many uses and features for a smartphone. Smartphone technology, as well as internet technology in general, can be characterized by uses such as productivity enhancement, information seeking, social media, and relationships.

Take a glance at the top online activities that users prefer to use their smartphones instead of their PCs/Laptops to get these activities done, 2019:

  • Instant messaging service or application is ranked as the top activity done via smartphone with a rate of 86%, compared to 34% who indicated that they have done this activity by using their PCs/Laptops.
  • Using a map or direction service application is ranked as the second activity that surveyed users mentioned that they use their smartphones to get this activity done at a rate of 73%, compared to 26% who mentioned that they use their PC/Laptop to complete this activity.
  • Uploading or sharing a photo comes at next as an online activity that surveyed users prefer to use their smartphones to get this activity done at a rate of 60%, compared to 27% who reported that they use their PCs/Laptop.
  • Checking the weather online also ranked as an activity that user always finish it via their smartphones with a rate of 61%, compared to 31% who indicated that they use their PCs/Laptop to do this activity.
PC VS Smart Phone Activities, 2019

A Figure Shows The Top 10 Mobile-First Activities, 2019.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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