The retail industry has undergone a significant transformation over the past decade, largely due to the disruptive force commonly referred to as the “Amazon Effect”. When it comes to Amazon’s recent acquisitions, consumers are even more optimistic about convenience in the future. When asking the USA consumers about their perception of Amazon’s growth in the retail industry, they are excited about it because it will provide either more convenient or less expensive buying experiences.

Take a glance at the USA consumer perceptions of Amazons’ growth, 2019:

• 29% of surveyed USA consumers reported that they are excited about Amazons’ growth because it provides consumers with a more convenient buying experience.
• 16% of surveyed USA consumers are excited about Amazon growth because it provides them with a less expensive buying experience.
• 14% of USA mentioned that they are concerned about Amazon gaining a monopoly.
• 11% of USA consumers indicated that they are concerned about Amazon’s growth because it could put other stores out of businesses.

A Graph Shows The USA Consumer Perceptions of Amazons’ Growth, 2019.