2020 was a turning point for all the industries all over the world because of the COVID-19 pandemic. It’s been a year now and definitely some things are already changing.
Without further ado, let’s know more about one of the most important things that have been restricted due to COVID-19 which is travel intentions and how vacationers research brands.
As we can see that age defined travel opportunities last year, however, in 2021, vaccines are set to reopen travel. Based on the travel intentions insights for 2021, 7 in 10 consumers in the US and UK are planning a vacation this year.
The chart below shows the percentage of US/UK vacation planners who took a vacation last year, and the vacation planners who’ve already booked for this year.
According to the traveling intentions insights, most vacationers are already in the planning phase. To prove that, here is a chart that shows the percentage of US\UK vacationers who describe their vacation plans as:
Make sure to check the full travel intentions insights here for more information and how vacationers research brands.