2020 was a turning point for all the industries all over the world because of the COVID-19 pandemic. It’s been a year now and definitely some things are already changing.

Without further ado, let’s know more about one of the most important things that have been restricted due to COVID-19 which is travel intentions and how vacationers research brands.

Travel Intentions Insights In 2021: 7 In 10 Consumers In The US And UK Are Planning a Vacation This Year

As we can see that age defined travel opportunities last year, however, in 2021, vaccines are set to reopen travel. Based on the travel intentions insights for 2021, 7 in 10 consumers in the US and UK are planning a vacation this year.

The chart below shows the percentage of US/UK vacation planners who took a vacation last year, and the vacation planners who’ve already booked for this year.

• Based on the chart, 81% of Gen Z took a vacation last year. On the other side, 6% of Gen Z have already booked for this year.
• 79% of Millennials took a vacation last year, but only 12% have already booked for this year.
• Along with 74% of Gen X who took a vacation last year, however, only 10% have already booked for this year.
• Moreover, 71% of Boomers took a vacation last year. On the other hand, 13% have already booked for this year.

What Travel Brands Need to Know?

According to the traveling intentions insights, most vacationers are already in the planning phase. To prove that, here is a chart that shows the percentage of US\UK vacationers who describe their vacation plans as:

• According to the travel intentions insight, 27% of vacationers haven’t thought about it yet.
• However, 45% of vacationers have some ideas and doing research.
• As for 18% of vacationers, they have planned where they’re going, but not yet booked.
• Only 10% have booked one or more trips already.

Make sure to check the full travel intentions insights here for more information and how vacationers research brands.