Digital Marketing Statistics & Metrics

The TV Movie Streaming Insights After COVID-19

Consumer Behavior | Global

Everyone’s habits have changed this year and especially during the COVID-19 lockdown, however, this infographic was made to show you the answers to some consumers and if they will continue to watch the platforms such as Disney+, Prime Video, Apple TV, Netflix, and Google Play, they adopted during the COVID-19 lockdown.

Without further ado, let’s go through the TV movie streaming insights;

TV Movie Streaming Insights After COVID-19:

Let’s start off with the sign-up incentives, the following chart shows the percentage of streamers in the UK\US who say the following have impacted their decision when signing up to a streaming service they currently use;

The TV Movie Streaming Insights After COVID-19 | DMC

  • Streamers in the UK\US agree that the price\value for money has impacted their decision when signing up for a streaming service they currently use with a percentage of 71%.
  • However, when it comes to a variety of films, 60% of UK streamers say that this has impacted their decision. On the other side, only 57% of US streamers say that this has impacted their decision when signing up.
  • 57% of UK streamers say that the variety of TV series impacted their decision, on the other hand, only 53% of US streamers said so.
  • When it comes to the service’s original content, only 38% of UK streamers said that this option impacted their decision, but only 34% of US streamers said so.
  • The percentage was almost close when it comes to free trials, it is 33% for UK streamers and 32% for US streamers.
  • 33% of UK streamers said the ease of use and navigation impacted their decisions, while 34% of US consumers said the same thing.
  • 30% of UK streamers said the recommendations from family and friends affect their decision, besides 31% of US consumers who agreed on this too.
  • However, 17% of UK streamers said that account sharing capability impacts their decision, and 21% of US streamers said the same thing.

TV Movie Streaming Insights: Devices and Genres

Based not the TV movie streaming insights, we can say that smartphones have overtaken smart TVs as the primary device for watching TV among 16-24s. The following chart shows the percentage of internet users in the UK\US who say they have used the following devices to watch TV\movies in the past 30 days.

The TV Movie Streaming Insights After COVID-19 | DMC

  • 53% of people whose age 16-24s said that they have used their smartphone to watch T V\movies.
  • However, a percentage of 62% of 25-34s say that they use smart TV to watch TV\movies.
  • Moreover, a percentage of 59% of 35-44s say they use smart tv as well.
  • The percentage of 45-54s who say they use smart TV to watch movies is 60%.
  • Additionally, 54% of 55-64s say they use smart TV to watch their movies.

Make sure to take a look at the full TV movie streaming insights here.

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