Digital Marketing Statistics & Metrics

91% of The UK Organizations Are Using Social Media Posts for Their Content Marketing Purposes, 2018 | CMI

Digital Marketing | UK

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.

The majority of UK marketers reported that 91% of their organizations are using social media posts to achieve their content marketing goals, while case studies are ranked as the second content type that the UK marketers use to accomplish their content marketing purposes.

In terms of achieving content marketing purpose, 67% of the UK marketers are using pre-produced videos, compared to 66% of surveyed marketers mentioned that their organizations prefer info-graphics as their type of content marketing.

Content Types That The UK Marketers Use For Their Content Purposes, 2018

A Graph Shows The Top Content Types That The UK Marketers Use For Marketing Purposes 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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