91% of The UK Organizations Are Using Social Media Posts for Their Content Marketing Purposes, 2018 | CMI
Digital Marketing | UK
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.
The majority of UK marketers reported that 91% of their organizations are using social media posts to achieve their content marketing goals, while case studies are ranked as the second content type that the UK marketers use to accomplish their content marketing purposes.
In terms of achieving content marketing purpose, 67% of the UK marketers are using pre-produced videos, compared to 66% of surveyed marketers mentioned that their organizations prefer info-graphics as their type of content marketing.
A Graph Shows The Top Content Types That The UK Marketers Use For Marketing Purposes 2018.
