Digital Marketing Statistics & Metrics

Receiving Updates on The Progress of The Delivery Throughout Its Journey is The Most Important UK Online Shoppers Delivery Tracking Factor at a Rate of 62%, 2018 | RoyalMail

E-Commerce & Retail | UK

Delivery tracking option throughout the fulfillment of the delivery process set clear expectations about when an order will arrive. which can help minimize the potential for order cancellation. It also goes a long way to reducing customer anxiety and boosting customer satisfaction. Being able to trust a retailer to deliver their online purchase is important to shoppers and retailers should prioritize proactive communication to show customers that they care.

Take a glance at the UK online shoppers important delivery tracking factors:

  • Receive updates on the progress of their delivery throughout its journey is ranked as the most important online shopping delivery factor at a rate of 62%.
  • Delivery delay notification is ranked as the second important delivery tracking factor at a rate of 58%.
  • Getting a notification of when their item has been despatched comes at next with a rate of 52%.
The UK Online Shoppers Delivery Tracking Attitudes, 2018.

A Graph Shows The UK Online Shoppers Delivery Tracking Attitudes, 2018.

Royal Mail

Postal Service & Courier

Royal Mail is a postal service and courier company in the United Kingdom, originally established in 1516. The company's subsidiary, Royal Mail Group Limited, operates the brands Royal Mail (letters) and Parcel force Worldwide.  The company provides mail collection and delivery services throughout the UK. Letters are deposited in a pillar or wall box, taken to a post office, or collected in bulk from businesses. Royal Mail connect companies, customers and communities across the UK, delivering a ‘one-price-goes-anywhere’ universal postal service to over 29 million addresses. As one of the UK's leading companies, that focus on being recognized as the best delivery company in the UK and across Europe.

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