The majority of small businesses (28.6%) are depending on the digital marketing campaigns in 2017 for driving more sales as the top of their primary goal.
15.5% preferred collecting more leads or subscribers as their top goal and 14.4% think that building brand awareness is their goal. Although 11.6% expressed their intention to start using the digital marketing. There are 16.2% explained that they won’t use it.
These rates were observed from a survey consisted of 10 questions asked via Google Surveys platform, directed to a panel of self-identified small business owners and managers across the US. At least 1,003 participants answered each question.