Online shopping security is a concern for everyone who makes purchases on the internet savvy consumers look for security signals at each step along the online purchasing journey. Online shopping security is essential to providing a good retail experience not only for the customer but for the retailer and for every firm involved even indirectly in online commerce.
Take a glance at the digital buyer’s attitudes regarding online shopping security in the USA:
- 75% of surveyed digital buyers in the USA are avoiding shopping online when they are on an unsecured or public network.
- 72% mentioned that they would rather use payments methods they have already signed up for than entering their payment details into an unknown website.
- 68% of surveyed digital buyers reported that systems with two factors authentication where buyers have to enter a code sent to their smartphones in order to make payments are appealing to them.
A Graph Shows The USA Digital Buyers Attitudes Regarding Online Shopping Security, 2018.