Digital Marketing Statistics & Metrics

The Top Use Cases of Webinars, 2019

Digital Marketing | Global

Marketers from a wide range of industries leverage webinars for everything from internal training to lead generation, despite the fact that webinars are frequently used for marketing and sales purposes. It is thus not strange to hear, that best practices concerning the use of webinars for marketing and sales are unknown to many professionals in the field. Webinars are no longer only for the top of the funnel they are also a great way to engage and rank suspects, prospects and nurtured leads at different levels in the sales funnel. In fact, webinars are a fantastic way to influence decision-makers as they make their final purchase choice or decision. Advances in technology have made webinar configuration and setup easier than ever. The best providers of webinars enable the ability to publish webinars and webcasts immediately for on-demand viewing, making it easy to create a vibrant flow of intuitive and accessible content for the audiences.

Take a glance at the top use cases of webinars, 2019:

  • Training is ranked as the top usage of webinars by surveyed businesses with a rate of 46%.
  • Corporate communications are ranked as the second top usage of webinars by surveyed businesses with a rate of 30%.
  • Marketing comes next as a top use case of webinars by surveyed businesses with a rate of 24%.
Top webinar Use Cases, 2019

A Chart That Shows The Top Use Cases of Webinars, 2019.


GoToWebinar is the easiest-to-use, do-it-yourself webinar tool that projects your message to over 2,000 online attendees. GoToWebinar is the trusted event leader; hosting 2.7 million webinars every year. With GoToWebinar, you can generate more qualified leads at a lower cost and improve communication with prospects, customers, and employees.This outstanding tool enables you to host unlimited webinars for one low flat fee and gives attendees the option to join from a Mac, PC or mobile device.


  • GoToWebinar lets you interact effectively with a widely dispersed workforce in real-time.
  • Provide pre-recorded or live workshops to audiences of up to 2,000 people.
  • Whether you use it to inform customers or educate employees, GoToWebinar helps you engage authentically.
  • GoToWebinar helps you better know your customers.
  • Harness data and questions to develop a more accurate customer profile.
  • Focus on high-quality leads for your sales team.
  • With GoToWebinar, you spend more time with the leads most likely to pay off.


  • Event Management
  • Flexible Scheduling
  • Webinar Templates
  • Branding
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  • Channel Page
  • GoToStage
  • Engagement Dashboard
  • Presenter Webcams
  • Polls and Surveys
  • Recording
  • Pre-recorded events
  • Integrations
  • Attendee Reports
  • Event Analytics
  • Source Tracking

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