Marketers from a wide range of industries leverage webinars for everything from internal training to lead generation, despite the fact that webinars are frequently used for marketing and sales purposes. It is thus not strange to hear, that best practices concerning the use of webinars for marketing and sales are unknown to many professionals in the field. Webinars are no longer only for the top of the funnel they are also a great way to engage and rank suspects, prospects and nurtured leads at different levels in the sales funnel. In fact, webinars are a fantastic way to influence decision-makers as they make their final purchase choice or decision. Advances in technology have made webinar configuration and setup easier than ever. The best providers of webinars enable the ability to publish webinars and webcasts immediately for on-demand viewing, making it easy to create a vibrant flow of intuitive and accessible content for the audiences.