Digital Marketing Statistics & Metrics

Customer Persona is The Most Used Technique That Improves The Customer Journey With a Rate of 53, 2018 | Smart Insights

E-Commerce & Retail | Global

The brand website is a critical touch point for potential customers as they begin the purchase process with online research. At this stage in the customer life cycle, the focus should be on informing, educating, and developing relationships with prospective customers so that they’ll seriously consider the organization’s brand as a solution to their specific problems or needs.

Take a glance at the most effective techniques that improve the customer journey:

  • The customer persona is ranked as the most effective technique that improves the customer journey with a rate of 53%.
  • Customer journey mapping is ranked as the second most used technique that improves the customer journey effectiveness with a rate of 52%.
  • AB testing comes at next as an effectively used technique with a rate of 48%.
The Effective Technique in Improving The Customer Journey, 2018.

A Graph Shows Which is The Most Technique That Improves The Customer Journey Effectiveness, 2018.

Smart Insights

Founded in 2009, Smart Insights is a publisher and learning platform that helps members plan, manage and optimize their marketing using their downloadable planning templates, guides and interactive learning tools. Smart Insights' passion is to help individuals improve their careers by applying the latest digital marketing techniques so their businesses can get better results from their digital marketing.Smart insights also offers free membership giving members downloads of free sample templates and guides, get regular newsletter updates on best practices and the options to use our interactive capability graders and personalized learning plans.

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