Digital Marketing Statistics & Metrics

Top Drivers Of Using Virtual Private Networks Around The World, 2019

Uncategorized | Global

Virtual private network (VPN) services have become a vital layer of privacy and security for more and more internet users globally. VPN meets the four key enterprise necessities compatibility, security, availability, and manageability. Virtual private networks securely convey the information across the Internet connection remote users, branch offices, and business partners into an extended corporate network. When an access-desired network is constructed using public network infrastructure such as global Internet to connect remote users or regional offices to the company’s private network is said to be virtual private network it protects the private network, using encryption and other security mechanisms to confirm that only authorized users that can access the system and the data can be intercepted.

Explore the top motivations of using virtual private networks, 2019:

  • Accessing better entertainment content is ranked as the top motivation factor for using virtual private networks by surveyed internet users with a rate of 51%.
  • Accessing social networks, news services and keeping users anonymous while browsing are ranked as the second top motivation factors that drive internet users to use virtual private networks with a rate of 34%.
  • Access sites, files or services at work and accessing restricted download/ torrent sites come at next as motivation factors for surveyed internet users using virtual private networks with a rate of 30%.
  • Communicating with families or friends abroad also listed as a virtual private network usage motivation factor by surveyed internet users with a rate of 27%.
Top Motivations For VPN Usage 2019

A Figure Shows The Top Motivations For Using Virtual Private Networks, 2019.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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