Digital Marketing Statistics & Metrics

47% of Internet Users Are Watching the World Cup on TV or Online, 2018 | GlobalWebIndex

Uncategorized | Global

The FIFA world cup is of the most interesting events around the world, take a glance at some insights into the world cup fans, 47% of surveyed online users mentioned that they watch the world cup on TV or online.

37% of surveyed fans reported that they watch the world cup on TV, compared to 18% indicated that they watch the event online. 44% of male users indicated that they watch the world cup on TV, compared to female internet users at a rate of 29%.

45% of surveyed generation-z fans mentioned that they watch the world cup on TV or online, compared to 51% of millennial fans.

The World Cup Audience Watching Insights, 2018

A Graph Shows Devices Used to Watch The World Cup, 2018.

GlobalWebIndex

Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.
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