Digital Marketing Statistics & Metrics

World Wide Web & Social Media Are Main Sources of Information in Lebanon, 2016 | Ipsos

Consumer Behavior | Lebanon

TV ranked the top of all information sources used in Lebanon during 2016. It grabbed three-quarters of all respondents’ answers, followed by the World Wide Web (WWW) with a rate of 42% and then social media platforms with 40%.

World Wide Web & Social Media Are Main Sources of Information in Lebanon in 2016 Ipsos


Market Research

Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals.Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe.Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.


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