The Most Preferred Social Media Apps & Platforms Among MENA Women

Digital Marketing Statistics & Metrics

YouTube Tops the Most Preferred Social media Platforms Among MENA Women, 2016 | Ipsos

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86% of female internet users in MENA region are using social media. 3 quarters of them prefer to use YouTube more than any other platform, followed by Facebook (71%), Instagram (64%) and the Snapchat (59%).

In terms of brand interaction, 39% of females internet users liked a brand on Facebook, 33% recommended a brand to others, 30% recommended others against a brand and 23% visited a brand’s website.

YouTube Tops the Most Preferred Social media Platforms Among MENA Women, 2016 Ipsos

Ipsos

Market Research

Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals.Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe.Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.
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