Canadian Hearing Society is looking for a Communications & Social Media Specialist in Toronto, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Improve, lead, implement and execute an organization-wide social media plan to maximize positive public engagement and exposure across all platforms.
- Direct monthly and annual content calendars, including scheduling all social media content and advertising, developing ad-concepts, writing copy and working with Creative Services team to execute plans.
- Initiate original research and create original materials (including photography) for program campaigns and broader CHS corporate initiatives.
- Recognize external influencers and, with support and direction from communications manager, develop an influencer strategy to generate qualified third-party support and opportunities.
- Develop relationships with internal influencers to mine for high-quality social media content and opportunities.
- Produce direction and support to staff and volunteers on all things social media – serving as our in-house social media expert.
- Responsible for all CHS social media accounts, serving as the first point of contact for any social feedback, escalating feedback as necessary to communications manager.
- Aid with the development of communication materials.
- Help in organizing and coordinating special events including preparing materials and messaging.
- Assure all social media communications convey consistent messages in keeping with CHS brand essence, standards, vision and mission.
- Associate in strategic planning for annual CHS marketing communications plans, while leading and owning social media components.
- Maintain the creative services team with written components of brochures, catalogs, and other marketing collateral, including website content, for all CHS programs.
- Regularly follow and evaluate social media impact metrics and campaign results.
- Advance and regularly produce a monthly social media metrics dashboard for the executive leadership team.
- Regularly liaise status updates and priorities to the communications manager, proactively flagging issues when possible.
- Collect and maintain the ASL proficiency requirement for this position (ASL training is provided to all staff)
- Attend and participate in workshops and seminars related to the position.
- Keep up to date on the latest social media trends and opportunities.
Job Requirements:
- Bachelor’s degree in public relations, communications, journalism or a related discipline.
- Minimum 3 years related work experience including professional social media experience.
- Deep knowledge and understanding of social platforms and best practices, with a passion for staying current on communications, social, and content marketing trends.
- Expert knowledge of and experience with social listening tools (Meltwater, Facebook Insights, etc.) and paid social media advertising.
- Effective experience developing strategies for social activations.
- Proficient experience with graphic design tools (Adobe suite), video editing tools (iMovie maker, etc.) an asset.
- Proven track record in American Sign Language (ASL) or la langue des signes quebecoise (LSQ) an asset.
- Familiarity with Microsoft Office Suite.
- Demonstrated sensitivity to working in a culturally diverse environment.
- Solid English skills and French an asset.
- A role may require occasional evenings, weekends and travel (i.e. to events and venue site visits, visiting regional offices, etc.).
About Canadian Hearing Society:
The Canadian Hearing Society (CHS), founded in 1940, is the largest non-profit health care and social service provider of services, products, and information that: remove barriers to communication, advance hearing health, and promote equity for people who are culturally Deaf, oral deaf, deafened and hard of hearing.