National Accident Helpline is looking for a Copywriter. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Research and produce new content predominantly for the NAH site and also related brands (Your Law and National Law Partners).
• Research and understand market segments and digital personas motivations, behaviors and interests.
• Develop content based on the target audiences journeys throughout their journey to claiming.
• Develop and apply a personality-driven tone of voice for the brand.
• Identify fresh and interesting angles to copy which also follow strong SEO principles.
• Checking, amending and editing any copy work provided by external agencies.
• Challenge existing on-site copy and providing continual re-writes for optimization.
• Generate new content ideas in conjunction with the content manager.
• Interview customers and writing compelling customer stories for inclusion in all marketing activity.
• Review the news and media channels to uncover content angles for NAH.
• Turn stories and news items into copy written content.
• Use WordPress to upload and test replaced or fresh content.
• Create new content changes within the prescribed CMS template format of the NAH website.
• Remove dated content and maintains content freshness.

Job Requirements:

• Bachelor’s degree in business, marketing or relevant professional qualifications.
• Proven record of writing for digital campaigns, online and offline advertising and social media.
• Proficient working experience in using (Google Analytics) and other related diagnostic tools.
• Expert knowledge of CMS and coding.
• Advanced proof-reading skills with the ability to immediately spot and correct errors typos, punctuation and grammar.
• Effective understanding of writing an SEO friendly content.
• Strong working skills in using (Google Docs and MS Office).

About National Accident Helpline:

National Accident Helpline is a UK-based personal injury company providing personal injury claims advice, service and support to consumers who have suffered a no-fault accident. National Accident Helpline is part of the NAHL Group PLC and is run on a for-profit basis.