Vitality is looking for a Digital Analytics Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Manage the direct digital marketing budget and forecasting models.
• Design KPI goals to increase efficiency and improve the effectiveness of digital media spend across all channels.
• Cooperate with the data science team and develop actionable insights to inform digital marketing strategy and tactics.
• Partner closely with the ad agency to ensure campaign targeting and audience segments are maximized.
• Evaluate the marketing funnel and sales pipeline to create a view of return on marketing investment.
• Assist wider optimization team to improve conversion rates.
• Develop statistical attribution models and work with marketing managers to incorporate these models and outcomes into campaigns.
• Communicate analysis, findings and recommendations to various stakeholders and senior executives.

Job Requirements:

• Bachelor’s degree in mathematics, statistics, computer science, engineering, economics, finance or a related field.
• At least 3 years of proven working experience in the same role.
• Superior working knowledge of using big data technologies.
• Expert understanding of digital analytics and digital marketing.
• Extensive experience and knowledge of web analytics tools and techniques.
• Deep understanding of using (Google Analytics and Google Tag Manager).
• Proficient experience in accessing and analyzing data using (SQL, R or Python).
• Effective working experience of using data visualization tools such as (Data Studio).
• Advanced experience with attribution modeling.
• Strong working skills of using MS (Excel and Google Sheets).
• Creative problem-solving and analytical skills.
• Ability to communicate results of analyses in a clear and effective manner.

About Vitality:

Vitality offers health and life insurance that rewards to clients for being healthy like other insurance, it protects client when things go wrong but unlike other insurance, clients don’t have to claim to benefit because Vitality also helps clients to lead a healthier life.