CAA South Central Ontario is looking for a Digital Content Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Create daily and weekly content pieces for multiple digital properties (website, email campaigns, blogs and articles).
• Provide balanced recommendations for content based on the user experience and business needs.
• Transition offline print content into an online experience to produce a seamless journey for audiences.
• Write a copy of landing pages, text/banner ads, emails, mobile experiences and social media posts with layout and design in mind.
• Write 225 to 250-word articles on a wide range of topics for blog posts daily.
• Create SEO content for use on the website and in social media properties.
• Help craft content assets (eBooks, quizzes and widgets) to support an inbound and content marketing strategy.
• Cooperate closely with the team on the formation of a content marketing map to ensure engaging online experiences.
• Research new technologies for continually improving online marketing service offerings.

Job Requirements:

• Bachelor’s degree in journalism, business administration, commerce, marketing or digital marketing is preferred.
• Minimum 3 years of experience with digital content writing and project coordination.
• Effective technical understanding of website infrastructure and production processes.
• Proficient social media, inbound and content marketing experience.
• Basic knowledge of what SEO is and a willingness to learn more.
• Enthusiasm for online content including (news, websites, blogs and social media).
• Ability to adjust the tone to reflect the different brand or company structure using a marketing lens.
• Strong experience of using (MS Office and Google Docs).

About CAA South Central Ontario:

CAA South Central Ontario provide peace of mind and quality service through their roadside assistance, automotive, insurance, travel and rewards businesses.